Permission policy stating the types of contacts you can add to SalesOptima

SalesOptima allows you to import lists of your contacts into your account. However, there are a few rules to be aware of when it comes to the types of email addresses and phone numbers you’ll be able to engage by Email, SMS, MMS and VoiceMail Drops.

Who You Can ENGAGE

At SalesOptima, we want our customers sending communications that their contacts truly want to receive. That’s why we require you to have permission from all your contacts in order to engage with them.

There are two types of permission:

1.) Express Permission is when an individual has opted-in or specifically requested to get your communications. Some examples of this are:

• • Anyone who goes through a double opt-in or confirmed opt-in process.

  • Someone who signs up to receive your communications from your webpage.

  • People who sign up using a form with the specific purpose of being added to a mailing list.

2.) Implied Permission happens through a client or customer relationship. For example, you may get implicit permission through:

• • The exchange of business cards.

  • A verbal request.

  • A fishbowl collection where no consent to email is asked.

  • The sale of a product or service.

  • An inquiry about a product or service.

  • A donation to your nonprofit.

  • Membership in your organization.

Who You Can’t ENGAGE

On the other hand, you are never allowed to engage:

• Any purchased, rented, or appended list of email addresses and/or phone numbers from any source, no matter what the source claims.
• Any shared list of email addresses and/or phone numbers that haven’t given you direct permission to engage, such as a:

• • Trade show attendee list
  • affiliated company contact list

• Any non-specific or role email addresses. Some examples of role addresses:

• • marketing@example.com

  • sales@example.com

  • admin@example.com

• Any non-specific or role email addresses. Some examples of role addresses:

• • a voter registration list

  • public directories

  • membership association contacts

  • chamber of commerce

• Any collected email addresses and/or phone numbers obtained by surfing the internet or “scraping” web pages.

• Any email addresses and/or phone numbers obtained through social media connections where the contact has not explicitly requested mailings. This includes:

• • Facebook Friends

  • LinkedIn Connections

  • Twitter Followers 

Important: Adding or importing names that go against the permission policy or anti-spam policy may result in the termination of your account.

If you have questions regarding this Policy or wish to obtain additional information, please send an e-mail to support@salesoptima.com.